Client – Living Beauty Inc.
Project – Brand Magazine, Issues 1-3
Role – Lead Content Strategist and Project Manager
Develop editorial concepts, finetune messaging, and oversee the final product, while managing the art direction, photography, and writing teams.
“Archer’s beauty menu blends hospitality, customer service, and retail for a customizable luxury experience built for beauty enthusiasts on the go. ”
Client – Living Beauty Inc. + Fairmont
Project – Beauty Menu
Design Credits: Blok Design, Rosander Main
Role – Lead Strategist, Brand and Marketing Manager
Create and implement a 360-degree marketing campaign, identify partnership opportunities and growth strategies to capitalize on post-pandemic travel.
Client – Indigo x Dame
Project – In-store Signage
Branding Credits: Dame
Client – Living Beauty Inc.
Project – Editorial Content and Copy
Role – Graphic Designer
Work alongside client and brand to build and design in-store signage using Adobe Creative Suites.
Role – Editorial and Brand Content Manager
Directly responsible for developing, executing, and delivering engaging, data-driven storytelling editorial content and imagery that connects with customers, and key brand partners in addition to developing relevant editorial themes, copy and story angles based on trending topics and brand priorities that can be translated through direct email marketing and social media.
Role – Art Director
Develop compelling creative concept and artistic approach.
Client – Undivided
Project – Editorial Campaign
Client – Skechers
Project – Email and Web Copywriting
Role – Lead Copywriter
Write and develop clear and engaging copy utilizing different writing styles to appeal to the Quebec market while maintaining a consistent brand voice.