Living Beauty Inc. Newsletter, 2023

Consumers’ desires for certain products and services can shift over time due to a variety of factors, such as changes in personal circumstances, societal trends and even a global pandemic. These shifts in consumer behaviour can have a significant impact on businesses as they must adapt their offerings to meet the evolving needs of their customers. In the world of beauty, three leading trends are transforming the status quo, and some things that we thought were so 2000 are resurfacing.

RETAIL

Retail is on the rise – it appears that in-store shopping has made a comeback so much so that it’s outpacing online sales more specifically in the beauty industry. Several factors account for this shift, including the desire for a more hands-on shopping experience, where you can try before you buy, and most importantly – connection with an expert. Shopping in-store allows for the opportunity to ask questions and get advice, which can be helpful for those who are unsure of what to buy, proving that its convenient to offer online shopping, but in today’s market it’s certainly a flex to have both.

AROMATHERAPY

While fragrances have always played a significant role in the beauty industry, the rise of clean beauty has led to a decrease in demand, especially for synthetic fragrances. Ten years or so later, the uptake in demand can be attributed in part to the pandemic, as consumers have become more aware of scent’s role in our daily lives and the impact it can have on our mood and overall well-being. Brands like Olverum are seeing sales pick up as consumers become more aware of the benefits of aromatherapy. Just take their bath oil for instance, an aromatic blend of essential oils to ease stress and relieve tension.

ROOTS

Increasing awareness of hair type, texture, and race
is leading consumers to seek out tailored products that suit their curl patterns and textures. AI-powered trend monitoring software - Spate NYC, reported an increase in 2A, 3A, and 3C searches. Be it straight, wavy, thin or curly, the average consumer knows that to achieve maximum results they must take on a customized “skincare” approach to haircare. As the demand for natural hair care grows, brands like Shaeri with a specialized product offering for dry, textured and curly hair will be well-positioned to capture the market.

Living Beauty Inc. Newsletter, 2023

Wellness and beauty practices can have many benefits for both physical and mental health. Taking the time to care for yourself can help to reduce stress, improve sleep, and boost self-esteem. But it can be exhausting to constantly feel the pressure to engage in these activities and it’s important to remember that it’s okay to take breaks and prioritize self-care in a way that feels sustainable and enjoyable. This year, take the pressure off with some of our hardest-working products - they do the extra work so that you don’t have to.

1. Olverum Body Cleanser, 250ml, $53

A must-have for the shower, Olverum’s soap-free Body Cleanser delivers an experience unlike any other - yes, it’s a cleanser, but it’s also scented with a signature blend of essential oils that revitalize the senses, ease stress, and relax the body through aromachology.

2. Shaeri Co-Wash, 200ml, $46

If you have dry, textured, or curly hair, you can save time in your hair care routine by using Shaeri’s Co-wash instead of the traditional two-step process of shampoo and conditioner. Co-washing allows you to cleanse and moisturize your hair without stripping it of its natural oils, giving you more time to do whatever you please.

3. Biologique Recherche Serum de Teint, 30ml, $178

There’s no foundation that works harder than this - it fights dehydration, pollution, and blue light. With three years of product development behind it, Serum de teint is a versatile and convenient product for people looking to take care of their skin while also getting a natural- looking makeup base.

Living Beauty Inc. Newsletter, 2023

IT’S ALL IN THE NAME...

The ‘P’ in ‘P50’ stands for ‘peeling,’ as the product helps to encourage the skin’s exfoliation process for a revitalized appearance. The number ‘50’ refers to the approximate number of days it takes to see results. This time frame corresponds to the duration of two skin cycles, during which the active ingredients work to exfoliate and regenerate the skin.

WHY A P50 DUPE IS HARD TO COME BY...

Among the reasons P50 cannot be easily duplicated is its unique formulation, production process, and concentration of ingredients. Over the course of its 40 year history, the proprietary manufacturing process has been meticulously considered at every stage.

LOTION P50 CORPS, 250ML, $129

P50 Corps takes exfoliation to the next level with a complex of exfoliators in addition to toning active ingredients all specially formulated for the thickness of the skin on the body. The active ingredients in this formula work to improve the overall appearance and texture of the skin, making it a must-have addition to your body care routine.

LOTION P50T, 250ML, $130

This powerful lotion works to effectively remove dead skin cells, unclog pores, and improve the overall texture and appearance of the skin. Along with maintaining the acid pH of the epidermis, it hydrates the skin to achieve that BR glow. For those with seborrheic skin, this formula is tailored to give you the radiant, healthy glow you deserve.

LOTION P50 PIGM 400, 250ML, $155

Featuring all of the benefits of the original P50T, but with the added bonus of brightening and fading pigmentation spots. Its unique blend of active ingredients works to deliver radiant, even-toned skin that looks and feels its best.

FOR IMMEDIATE RELEASE

“There Was Something In Me At A Young Age That Knew I Wanted To Tell Stories” Toronto Born Actress, Sherilyn Allen, Showcases Her Inspiring Leap From Journalist to Actress, In A New Movie, ‘I Thought My Husband’s Wife Was Dead’, Starring Letoya Luckett, Sherilyn Allen, Jamall Johnson And Featuring Angela ‘Blac Chyna’ White. The Lifetime Original Movie, Highlights Her Success And Inspires Others Following in Her Footsteps To Persevere

The rising actress is dedicated to motivating the next generation to pursue their passions and hone their craft, proving that hard work is the best equalizer in any crowded profession.  

Toronto, ON – July 29, 2024 – In an era where every industry seems to suddenly be overcrowded, Sherilyn Allen has charted her own path to land one of the most significant acting roles of her career—co-lead actress in the upcoming Lifetime Original film, I Thought My Husband’s Wife Was Dead, alongside Letoya Luckett, Jamall Johnson and Angela ‘Blac Chyna’ White. With more than a decade of acting experience, she’s well acquainted with the hustle and grind required to succeed in the entertainment industry. Today, she is eager to share her journey to success, with hopes of encouraging others to stay the course until they reach their ultimate goals. Allen is widely recognized for her roles in popular television series and movies such as Coroner (2019-present), She Went Missing (2022), Supernatural (2018), and iZombie (2018), among others. 

With a journalism degree from the University of Toronto, very few could have predicted her career would pivot towards acting. But for Allen, she sees this leap as a natural progression as, ‘Growing up, my dad was enamored with CNN. I would sit and watch him study the screen, how it drew him in, and knew I wanted the ability to do just that – grab people’s focus; to entertain.’ To pursue her passions more seriously, Allen moved to Vancouver, B.C., where she secured a memorable debut on the television drama, Girlfriends Guide to Divorce, playing a captivating young temptress. As the budding actress continues to set forth on her own path towards success, she views herself as more of a storyteller, only now, she’s simply telling her story with audiences in tow. 

Allen knows what it takes to beat the odds in this industry, and it starts with a fervent belief in self. She has navigated the endless auditions and frequent rejections with grace, never allowing denial to weaken her resolve. With an unwavering determination to continue refining her skills as a storyteller, while working as a beauty editor, transitioning into modeling and acting, Allen is proof that persistent effort and dedication are the keys to unlocking your every dream.